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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. But the upsides far outweigh the downs.

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Overloop helps marketers with lead generation in a few ways: Automated email sequences: Enables sending personalized email campaigns to nurture leads effectively.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Another 56% expect all offers to be personalized. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place. A CRM or other customer data collection software is non-negotiable.

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Is Identity Resolution the Future of Marketing?

Customers.ai

By doing so, it allows businesses to understand and track an individual’s journey with their brand, enabling personalized marketing efforts and a more comprehensive understanding of consumer behavior. They are essential for targeting and personalization efforts in marketing campaigns. Oh, and did I mention GA4?

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How to Maximize Your HubSpot Investment

Lynton Web

Leveraging HubSpot's Core Features HubSpot is a powerhouse suite of tools designed to optimize your marketing, sales, and service efforts. Marketing Hub , for instance, is not just about sending emails but creating targeted, personalized marketing campaigns that speak directly to your audience.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content.