Remove 2024 Remove Market Segmentation Remove New Markets
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

The client expressed concern that their recent expansion of personas, as they shifted focus to a different market segment, may have diluted their website’s authority. I can see why a company might think that expanding into a new market could make Google question its target audience.

SEO 91
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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” This following created a short-lived interest that started to decline heavily in 2024. Get the daily newsletter search marketers rely on.

SEO 98
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How to Be an Entrepreneur in 2024: 15 Tactics Revealed

Duct Tape Marketing

How to Be an Entrepreneur in 2024: 15 Tactics Revealed written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. What do they care about?