Martech

AUGUST 13, 2024

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. Processing.

Transform 133

Transform Marketers Marketing Traditional Marketing 133

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Modern marketing teams are built to produce results. That’s your blueprint for what to double down on.

Transform 126

Transform CMO Marketers Marketing 126

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

JUNE 14, 2024

Take our brief 2024 MarTech Replacement Survey Halfway through the season, the results became clear: lower-than-expected sales, a failure to resonate and lackluster engagement. Always-on campaigns demand marketers build circular pathways and processes to flow information between their data and creative teams.

Gen Z 127

Gen Z Marketers Marketing Copywriting 127

Duct Tape Marketing

AUGUST 22, 2024

Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. It's going to take a very holistic view, and by that I mean we have to go beyond maybe what we think of as traditional marketing tactics and elements. Alright, acquisition and retention.

CMO 86

CMO Customer Journey Transform User-Generated 86

Exposure Ninja

MAY 2, 2025

Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. With digital marketing, you can track every click, every conversion, and every pound spent. In 2024, the FCA had 19,766 promotions amended or withdrawn, a 97.5%

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52