The Drum

JULY 18, 2025

From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global marketing leaders. If 2024 was a year of recalibration, 2025 is the year of confronting complexity. If 2024 was a year of recalibration, 2025 is the year of confronting complexity. Read more here

CMO

SmartBrief - Marketing

FEBRUARY 21, 2025

This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies. The state and future of adtech IAB CEO David Cohen followed immediately with a deep dive into a report on 2025 ad spending , released a week prior to his talk. Palm Springs, Calif.

CMO

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. When it comes to managing consumer data, transparency is critical.

Thought Leadership

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

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