Remove 2025 Remove Customer Journey Remove Performance Marketing
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Why marketing engagement metrics actually do matter

Martech

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. By 2025, this number is 30-40 or more, especially in technical B2B niches.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Dig deeper: When and how to move beyond performance marketing to brand strategy 3.

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Supermetrics acquires real-time CDP Relay42

Martech

. “Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth,” said Relay42 CEO Christiaan van der Waal in a statement announcing the release. Several digital experience and analytic vendors acquired CDPs over the past year. Email: See terms.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. Wondering whos gonna share their warm fuzzies?

Transform 111
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Bridging the gap between mental availability and momentum in B2B

Martech

But in the process, it downgraded the importance of brand and the need to build mental availability with prospects not currently in the market to buy. I see discussions all the time focusing on either mental availability and branding or demand generation for performance marketing, as if they’re two separate things.

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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

Can you paint a picture of us for us, of what it was like when you first started and then what is it like, you know, in May of 2025? That is the job of a great content strategist to figure out how you bring those things together and create customer journeys that do support the goal. I mean, what a run.

SEO 57
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Measure long-term performance.

Transform 176