Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. The Digital Transformation Monthly. Customer experience.
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