Econsultancy

MARCH 21, 2022

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.   billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

FEBRUARY 18, 2022

Read next: The B2B customer journey is set on a digital track. Recently, as the COVID pandemic dramatically sped digital transformation , pushing trade show events online and generally limiting in-person interactions, that trend has become even more pronounced. Virtual salesrooms.

Transform 96

Transform Analytics Communications Marketing 96

Welcome Software

JUNE 22, 2022

Companies are navigating a transformed landscape on the heels of radical changes to business-customer dynamics. billion by 2026, demonstrating a compound annual growth rate (CAGR) of 14% for the forecast period. However, the resurgence of marketing outlays doesn’t simply indicate that it’s back to business as usual.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 91

Transform Gen Z Customer Journey User-Generated 91

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 83

Transform Gen Z Customer Journey User-Generated 83

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Customer Journey Mapping Best Practice Guide. The Digital Transformation Monthly. Employment & recruitment.

Advertising 52

Advertising Advertisers Retail Shoppers 52