illumin

APRIL 16, 2025

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy. That means a big opportunity to leverage social media such as Meta and TikTok advertising, as well as connected TV advertising.

Education 77

Education Advertisers Advertising Gen Z 77

illumin

APRIL 4, 2025

Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120