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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Customer understanding (data management and analytics). B2C budgets.

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How AI will affect the future of search

Search Engine Land

Embracing semantic search Incorporating semantic search requires a mix of data analytics and empathetic writing. They enable optimization through trend identification and advanced analytics. Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts.

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TV advertising: 6 key trends to watch in 2024

Martech

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. This increases ad campaign efficiency by eliminating wasted impressions.

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15 Key Marketing Automation Statistics

Backlinko

billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14

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How are you dealing with time-space compression?

Businesses Grow

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. I’ll be out of the picture by then. Hold the presses.

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2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts

Hubspot Marketing

By 2027, this number is expected to reach $480 billion. Use your analytics tools to find out their media habits and which topics entice them most. Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger.

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AI in social media: 6 tools to get you started fast

Unbounce

billion by 2027. Improve results: AI’s analytical capabilities can identify the aspects of your campaigns that might not be performing as expected. Maybe the benefits of AI for social are best summed up with an emoji: There are an estimated 4.89 billion social media users today , and that number is projected to grow to 5.85

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