SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Statista estimates that livestreaming will reach $11.7

Customer 52

Customer Millennials Transform Gen Z 52

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion users by 2027. Influencer Marketing Influencer marketing helps you reach new audiences by leveraging the trust between popular online personalities and their audiences.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

SocialPilot

JANUARY 16, 2024

billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 Facebook has the largest share in the social media advertising market with 16%. In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113