Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 129

Influencer Marketing Entertainment Marketing Marketers 129

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

Customer Acquisition 106

Customer Acquisition Influencer Marketing Advertising Advertisers 106

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Shoppers 80

Shoppers Customer loyalty Advertising Advertisers 80

Hubspot Marketing

MAY 2, 2023

On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 124

Real Estate User-Generated Fashion Food 124

Hubspot Marketing

MAY 2, 2023

On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 117

Real Estate User-Generated Fashion Food 117

SmartBrief - Marketing

AUGUST 1, 2023

Livestreams Just as some companies tap into influencer marketing to sell beauty or fashion products, others sponsor gaming livestreams – live video of gamers playing through titles while responding to fan comments and talking about the on-screen action. billion this year and annually grow at 10.44% through 2027.

Customer 52

Customer Millennials Transform Gen Z 52

Hubspot Marketing

FEBRUARY 5, 2024

Social Media Marketing 4.9 billion users by 2027. Recommend Resources: Free Email Marketing Course: Get Certified in Email Marketing Blog Post: Email Marketing: The Ultimate Guide (+ Expert Tips) Topic Learning Path: Email Marketing 4. billion people used social media in 2023.

Marketing 98

Marketing Marketers User-Generated Influencer Marketing 98