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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 116
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Supercharge Your Content Creation: Top 5 Best AI Tools to Elevate Your Game!

Rock Content

As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. This article will cover five services that could be the best AI tools for content creation.

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AI might kill organic traffic—here’s what SEO marketers need to know

Unbounce

From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. We need to recognize the transformative potential of AI and prepare ourselves for the ch-ch- changes it brings.

SEO 132
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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. As per the data from Stastica, the SaaS market will reach $374.50 billion by 2028. Influencer marketing was estimated to be worth $21.1 billion in 2024.

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What is Generative Engine Optimization (GEO), and how does it relate to SEO?

Rock Content

The era of Artificial Intelligence is transforming everything around us, including how we search for information online. Curious to learn how to adapt your Content Marketing strategy to this new reality? But hold on: ever heard of Generative Engine Optimization (GEO)? Keep reading! What is Generative Engine Optimization (GEO)?

SEO 52