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60 social media statistics marketers need to know in 2025

Hootsuite

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. billion users by 2029. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 114
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Gen X: six hours and five minutes.

Gen Z 59