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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 64
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. X is also more popular among Millennials than other social media networks. million Australian users by 2029 (a 2.4% But what are people doing online? million in 2028.

Gen Z 58