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This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Expect to see more AI agents populating the marketing space soon. Why are AI agents useful in marketing? Marketing today demands two things above everything else: speed and personalization.
(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2030.
How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market According to Statista , marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon.
Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketingresearch, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.
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