Aspiration Marketing
MAY 13, 2025
Ever wonder how some businesses seem to effortlessly attract a steady stream of potential leads? It's not magic; it's strategy. At the heart of many successful inbound marketing efforts lies a powerful tool: the blog. But it's not just about publishing any content. Understanding the balance between valuable content, SEO, and strategic engagement is key to attracting organic traffic.
The Marketing Operations Leader
MAY 13, 2025
In this edition: Easy GTM Dashboard for Leaders & Operations Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It POLL: What is the Hardest Part of Working in Marketing Today? Exclusive For Paid Subscribers : I Screwed Up My First Meeting With a New VP - What I Should Have Done and What You Can Do This Week! Learn from Marketing Ops Leaders at Amazon, Asana, Microsoft, Yext, and RingCentral at our free virtual event.
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Aspiration Marketing
MAY 8, 2025
Let's be honest, how often do you respond to generic ads or emails? Probably not very often. Your customers are no different. They crave relevance. That's where audience segmentation comes in. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.
The Marketing Operations Leader
MAY 7, 2025
In this edition: 8 Core Reports of the Growth Marketing Leader Podcast Episode: Safe Versus At-Risk Marketing Jobs in the AI Era Guest Article: How to Start Using AI Agents At Different Stages of The Funnel Exclusive For Paid Subscribers : Real Examples of How My Team Ties Operations Goals to Top Business Priorities Spring Fling by MarketingOps.com: The Can't-Miss Event for Marketing Operations Leaders MarketingOps.com's first-ever Spring Fling is the premier gathering designed to elevate and ed
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
MAY 7, 2025
Social media marketing is a lot of work. Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
Martech
MAY 8, 2025
“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 8, 2025
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more.
Martech
MAY 13, 2025
Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.
Duct Tape Marketing
MAY 7, 2025
Give Your Marketing Strategy a Smart Upgrade written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver , a seasoned entrepreneur, marketing strategist, and the founder of Atomic Elevator , the company behind Ella an AI-powered marketing platform.
Aspiration Marketing
MAY 7, 2025
Growth stalls, deals evaporate, and market share dwindles. These aren't just anxieties; they're realities for businesses that misjudge their business development partnerships. With 60% of businesses missing growth targets, the stakes are high. Yet, many companies rush into partnerships only to encounter misalignment and missed opportunities. To set your business up for success, discover the seven essential questions that will protect your investment and propel your business forward.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Litmus
MAY 8, 2025
Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? With so many factors that go into your deliverability from email list hygiene to your sender scoreits important to do a thorough check of each element on a regular basis.
Hubspot Marketing
MAY 12, 2025
Hot take: I dont think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? Ive done it myself. I founded newsletter Morning Brew, which gives business updates with personality.
Martech
MAY 7, 2025
Googles AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. Thats a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Googles introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago.
Sprout Social
MAY 7, 2025
Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. And one of the most reliable social media apps for doing so is WhatsApp. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Aspiration Marketing
MAY 12, 2025
Regardless of whether you work in B2B or B2C, a well-organized customer search helps you reduce your search time and get the most out of your sales strategy. A variety of search tools are used to achieve this. The ones that automate many processes and allow you to work more efficiently with potential clients. People's search tools are becoming more and more relevant.
Practical eCommerce - Marketing
MAY 11, 2025
The more it knows about searchers' intent, the better Google can serve relevant ads. That's the aim of "AI Max for Search." The post Google’s AI Max Ads Hone Search Intent appeared first on Practical Ecommerce.
Hubspot Marketing
MAY 9, 2025
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space.
Martech
MAY 12, 2025
Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For example, the price per lead of search ads increased by 25% last year alone. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
SocialPilot
MAY 8, 2025
If you don’t understand who your brand is talking to, your message is just noise. Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. Take Spotify, for example. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes.
Buffer Marketing
MAY 8, 2025
No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels. Sounds simple, right? Reply to every comment, DM, and brand mention you receive.
AWeber
MAY 8, 2025
Have you ever opened your inbox and found a message that clearly wasnt meant just for you? Maybe it was a special offer, a quick announcement, or even a last call for a big event. Chances are, you were the recipient of an email blast a fast, broad message sent to many recipients at once. But what is an email blast exactly, and how can you use email blast marketing to grow your business without annoying your audience?
Hubspot Marketing
MAY 12, 2025
Lets take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of this little thing called AI that no one is talking about? But todays master is no stranger to seismic changes in media.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 7, 2025
The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.
Marketing Insider Group
MAY 13, 2025
The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. The question is, how do you break through? How do you make sure your brand gets seen without relying entirely on paid ads? The answer lies in organic visibility.
SmartBrief - Marketing
MAY 7, 2025
Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? The assumption was simple: Agencies brought creativity and scale, while in-house teams brought control and consistency. But that storys woefully outdated. In-house teams have evolved theyve grown up, leveled up and many rival external agencies in both creative output and strategic thinking.
AWeber
MAY 8, 2025
Picture this: you spend hours crafting the perfect email campaign, pressing send, and anxiously waiting for results. Your open rates look decent, but your link clicks dont match upand youre left wondering where your message fell short. Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hubspot Marketing
MAY 13, 2025
When it comes to AI, its easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still arent leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project assistant can help you manage a wide range of projects across a wide range of business environments.
Martech
MAY 12, 2025
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%. The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming.
Businesses Grow
MAY 12, 2025
A few months ago, I was asked to participate in a university-sponsored study on how AI will impact humanity by 2035. The resulting research paper is extraordinary, as 300 futurists weighed in on the subject — Being Human in 2035. This is a roadmap of how AI will change your customers in the next 10 years and a vital perspective for marketers. Sure, there is a lot of discussion about how AI will impact our content, our businesses, our careers, and our personal productivity.
Lynton Web
MAY 8, 2025
Recreation centers serve as vital community hubs, offering diverse programming, wellness opportunities, fitness, and social connections for people of all ages and backgrounds. Yet, many centers struggle to build sustainable growth despite providing excellent amenities and programs. The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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