CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline.

Management 79

Management User-Generated CRM Inbound Marketing 79

Marketing Insider Group

NOVEMBER 26, 2019

This is already evident in areas like customer data platforms (CDPs) and data management platforms (DMPs). . CDPs store data on known customers and are used for a wide range of real-time marketing activities. DMPs, on the other hand, are mainly meant for customer acquisition. Tools are becoming more specialized.

Customer Acquisition 112

Customer Acquisition CMO Acquisition Marketing Communications 112

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Companies are overloaded with marketing technology. Like what are the basics towards a customer coming, touching your brand and any different touchpoint?

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Companies are overloaded with marketing technology. Like what are the basics towards a customer coming, touching your brand and any different touchpoint?

Transform 52

Transform Marketing Marketers CRM 52