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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Customer health score: Indicates if a customer is at risk of churning.

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How social listening benefits your organization at four levels

Sprout Social

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. .

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4 Steps To Building The Content Marketing Business Case

Marketing Insider Group

Marketing influenced customer percentage. Marketing originated customer percentage. Average deal size of marketing acquisition. Marketing-generated pipeline. Marketing-generated opportunities. Marketing-generated deals. Marketing-generated revenue. Is your brand wanting to boost awareness ?

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What 9 social media leaders are taking with them into 2021

Sprout Social

Before every Tweet, I looked at the day’s headlines, trending conversations and looked to see if/how other brands were engaging. Whether [that’s] halting content in times of crisis or jumping onto an ad-hoc trend, trusting your gut instinct to protect (or enhance) your brand is invaluable. Lead with your brand’s values.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

Companies are overloaded with marketing technology. You’ve got diminishing brand loyalty, and you’ve got a lot of pressure on costs, where CFOs and CEOs don’t understand why CMOs are spending so much money. And so they sell a number of insurance products: life, auto, health, farm, you name it.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

Companies are overloaded with marketing technology. You’ve got diminishing brand loyalty, and you’ve got a lot of pressure on costs, where CFOs and CEOs don’t understand why CMOs are spending so much money. And so they sell a number of insurance products: life, auto, health, farm, you name it.