Martech

AUGUST 22, 2022

Using location data for customer acquisition. Marketers can use digital channels to act on location data. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site.

Customer 81

Customer Customer Acquisition Retail Acquisition Marketing 81

CXL

MAY 27, 2022

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.

Management 79

Management User-Generated CRM Inbound Marketing 79

Unbounce

JULY 14, 2023

And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. What do you think is a marketer’s biggest challenge right now? [00:04:51] In those databases is pieces of information on your customer.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. What do you think is a marketer’s biggest challenge right now? [00:04:51] In those databases is pieces of information on your customer.

Transform 52

Transform Marketing Marketers CRM 52