Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. What is content marketing ROI?

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79