Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Copywriting 143

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster.

eBook 145

eBook SEO Real Estate Promotion 145

Martech

AUGUST 22, 2022

Using location data for customer acquisition. Marketers can use digital channels to act on location data. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And so if you think about retail, a lot of retailers are really good at serving customers when they walk through your doors. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And so if you think about retail, a lot of retailers are really good at serving customers when they walk through your doors. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketers Marketing CRM 52