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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable.

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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. How many more webinars?

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

They are your business’s way of telling you what your business needs in order to attract more ideal customers. Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.