Remove Acquisition Marketing Remove eCommerce Remove User-Generated
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4 Fresh Ways to Think About Targeting on Social

Sprout Social

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. Customer Data ≠ Acquisition Data. Let us know on Twitter!

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Studies show that this gamification goes a long way in increasing user engagement.