Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Email Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated CRM Inbound Marketing 79

DIY Marketers

JANUARY 5, 2023

So, no matter what marketing channel you’re measuring, you want to pay attention to how well you capture attention and drive engagement and action. Email marketing is one of the most popular marketing channels for direct marketing focus on: open rates, click rates, and conversion rates.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Rock Content

APRIL 20, 2020

You have to calculate the costs of social media, advertising, email marketing software packages, paid promotions, other tools, and platforms used for content distribution. What are the best metrics to measure the gains and costs of content marketing? Email marketing. Cost of content distribution.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Unbounce

JULY 14, 2023

And as marketers embrace AI and its potential, the quality and structure of their data clearly are gonna play a, uh, a pivotal role. So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And as marketers embrace AI and its potential, the quality and structure of their data clearly are gonna play a, uh, a pivotal role. So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on.

Transform 52

Transform Marketing Marketers CRM 52