CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated CRM Inbound Marketing 79

Hubspot Marketing

JUNE 26, 2023

One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post. As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts.

eBook 145

eBook SEO Real Estate Promotion 145

Martech

AUGUST 22, 2022

Or if you know that everyone’s going to Church’s Chicken, you might want to offer a promotion to come to KFC.”. Using location data for customer acquisition. Marketers can use digital channels to act on location data.

Customer 83

Customer Customer Acquisition Retail Acquisition Marketing 83

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. We speak just like them.

Acquisition Marketing 55

Acquisition Marketing Customer Acquisition eCommerce Analytics 55

Sprout Social

DECEMBER 14, 2020

Lindsay Bruce , the marketing manager of SMB at Twitter, shares her thoughts on why listening is going to be an important tool in 2021. That’s one lesson Austin Braun , social media manager at the University of Colorado College of Engineering and Applied Science , is taking with him into 2021. — jayde i.

Social Media Marketing 139

Social Media Marketing Acquisition Marketing Management Health 139

Rock Content

APRIL 20, 2020

The most important costs to consider are the production and distribution of content marketing. It involves expenses such as cost of sourcing content externally, time spent planning, and managing content strategies. Promoting your content to your audience also will generate expenses. Email marketing.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52