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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

Hubspot Marketing

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

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9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Seth Greene, the bestselling author of seven marketing books, told Trends.co Return of Retro.

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The Best Luxury Marketing Strategies

Neil Patel

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example: If you target Gen Z or millennials, meet them where they spend their time. Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers. Nearly 85% of Instagram’s audience is under 45.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

Image Source Making use of advertising space on the side of buses or posters inside trains or buses can be another great way to get your message seen by a local audience. Some TV channels allow for regional advertising, so you may want to make something specific to your area. TV adverts don’t need to be as grand as Coca-Cola ones.

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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

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