Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech! In your inbox.

Gen Z 110

Gen Z Millennials Fashion Marketing 110

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms.

Transform 123

Transform Gen Z Shoppers Retail 123