TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. PPC, also known as Pay-Per-Click, is a form of advertising that requires you to pay every time your ad is clicked. PPC advertising can allow you to reap many benefits for your business.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 117

Gen Z User-Generated Education Food 117

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 138

Gen Z Millennials Retail User-Generated 138

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Businesses Grow

SEPTEMBER 25, 2023

I wanted to write about speed and marketing because to commerate the tenth anniversary of the 10 minutes of advertising that launched the speed marketing revolution. Those 10 minutes changed careers, created new companies and forged new economic models for marketing and advertising. The ad transcended all norms of advertising.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

DECEMBER 10, 2021

We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. “In advertising, throughout my career,” said Rochon, “creativity was looked at as, like, from this one place. Younger generations are naturally multicultural.

Advertising 112

Advertising Advertisers Gen Z Energy 112

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for.

Advertising 52

Advertising Advertisers Gen Z Transform 52

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Their marketing efforts feel like more than an advertisement — they usually have a powerful message, too. But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. While we know it can be difficult to keep up with all the latest updates, Meta is sharing the best practices you can apply for your advertising. If you missed any of these special events, don’t feel disheartened.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. It is advertising for the modern internet. Why Outbrain?

Gen Z 86

Gen Z Millennials Advertising Advertisers 86

Hootsuite

JULY 11, 2022

Advertisers on SnapChat have the potential to reach 557.1 39% of Snapchat’s advertising audience is between the ages of 18 and 24. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. of Snapchat’s advertising audience is over the age of 50. Source: Digital 2022. million people.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Martech

APRIL 7, 2022

This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. For Gen Z, 80% consider themselves gamers. That’s because if you don’t advertise in or around games, you won’t reach many of these gamers. Processing.Please wait.

Gen Z 109

Gen Z Advertising Advertisers Marketing 109

Hubspot Marketing

AUGUST 7, 2023

Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin. Which means it's no place for your latest product demo, or a pitch for your new software feature. It's more casual, bolder, all about meme culture, and refreshing." But that would be a mistake.

Gen Z 93

Gen Z Thought Leadership User-Generated Advertising 93

Hubspot Marketing

DECEMBER 11, 2023

Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X displays sponsored posts and ads almost everywhere you go in the app.

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. is the country with the most extensive advertising reach on Pinterest. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest. of the 13+ age group.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 100

Gen Z SEO Real Estate Millennials 100

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hubspot Marketing

DECEMBER 8, 2023

47% of all global purchases take place online. Paid search accounted for 39% of advertisers’ budgets. 45% of small businesses have a paid search strategy in place , and 55% of them use display ads. 40% of advertisers say their PPC budget is lower than they’d like. The average cost-per-click across all industries is $3.53.

Gen Z 105

Gen Z User-Generated eCommerce Finance 105

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Contextual Advertising. Contextual advertising is all about putting ads in the right places.

Gen Z 116

Gen Z Millennials Marketing Marketers 116

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. Source ) 10.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

AUGUST 16, 2022

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Addressability for in-game advertising is still in the early stages, but now there are more opportunities, according to Keith Soljacich, head of innovation at agency Publicis Media. Get MarTech!

Gen Z 109

Gen Z Millennials Fashion Marketing 109

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell. That’s because 63% of Gen Z use TikTok on a daily basis. fulfillment centers.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 130

Gen Z Millennials User-Generated Shipping 130

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok. are under 30, accounting for the Gen Z audience and younger millennials. Google knows this. are 50 and up.

Gen Z 108

Gen Z Millennials User-Generated Marketing 108

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas. Pinterest users, in general, spend 29% more while shopping than non-users. followed by Brazil and Mexico.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Messenger ads are simply Facebook ads placed in the Chats tab of the Messenger app. New friends!

Advertising 145

Advertising Advertisers User-Generated Promotion 145