Duct Tape Marketing
MARCH 17, 2020
How to Make Partner Marketing Work for You written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer.
Martech
MAY 2, 2022
Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.
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Sachs Marketing Group
DECEMBER 30, 2022
Paid digital advertising – advertising on the Internet – is not just here to stay but is inarguably the most dominant form of advertising in the modern world. . Let’s explore that question in greater depth and learn more about how we can make the most of paid digital advertising. . What is Paid Digital Advertising?
Customers.ai
JANUARY 17, 2024
According to Reuters , WPP, the world’s biggest advertising agency, is working with consumer goods companies including Nestle and Oreo-maker Mondelez to use generative AI in advertising campaigns. AI is here and whether you agree with it or not, it’s being used to create marketing and advertising content.
Customers.ai
FEBRUARY 27, 2024
On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. As an advertiser, it’s a bad look. Watch the replay for more details from Nick. As a user it’s frustrating. The result?
Hubspot Marketing
MAY 14, 2019
Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Outbound Marketing.
Duct Tape Marketing
APRIL 14, 2022
Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. Key Takeaway: Marketers today have a choice. Key Takeaway: Marketers today have a choice.
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