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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Native Advertising.

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Is your content marketing effective? The percentage of leads that come in using branded key words.

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7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. The cherry on top: LinkedIn has also partnered with NBCUniversal for premium content placements and enabled numerous safety measures via iSpot and Kantar. Select brand awareness as the objective. Click next.