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Google is updating its Video publisher policy

Search Engine Land

The move aims to streamline policies across various Google products and align them with current industry standards, such as IAB OpenRTB. Type of ad placement: Video ads serving into video players with video content must be accurately declared as either “In-stream” or “Accompanying Contentplacements (for Ad Manager, see plcmt parameter ).

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Is your content marketing effective? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates.

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How to add analytics to WordPress

GrowMatik

If you want to know more about how your users interact with the website’s content, pages, services, and products in WordPress and make the best decisions, you need to pick the best analytics tool for WordPress and integrate it into your WordPress website. Which channels, sources, products, landing pages, etc.

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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. One of the most profitable options.