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A look at martech investment and innovation

Martech

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. We’re routinely asked what products typically sit alongside the larger platforms. Get the daily newsletter digital marketers rely on.

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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

By integrating with your CRM and marketing automation platforms, Lusha can play a vital role in orchestration. This allows you to automate personalized outreach, track interactions, and gain insights into account engagement. Tracking and Analyzing: Monitor the performance of your campaigns across channels.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Social Media Marketing: Share engaging content on platforms like LinkedIn, Twitter, and Facebook to reach a wider audience and spark conversations. Paid Advertising: Invest in targeted ads on platforms like Google Ads and LinkedIn Ads to reach specific audiences based on demographics, interests, and job titles.

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