Advertising Customer Acquisition Direct Mail Market Segmentation 
CXL
JUNE 2, 2022
Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). They then built and implemented their account-based multi-touch marketing campaign around those targets. How Caroo reached 85% of target accounts after a rebrand.
Martech
FEBRUARY 25, 2022
Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers.
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