Advertising Customer Journey Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
JULY 24, 2018
It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.
Adobe Experience Cloud Blog
JANUARY 21, 2016
So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. Mike Tomita, Online Marketing. Ellen Gomes, Content Marketing.
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Adobe Experience Cloud Blog
JANUARY 26, 2015
In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Marketing categories that have been the most visible include: Mobile Marketing. Lifecycle Marketing/Customer Success. Modern Marketing b2b Consumer'
Adobe Experience Cloud Blog
JUNE 11, 2014
The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. I’d argue that the future is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers. v=GtJx_pZjvzc.
Adobe Experience Cloud Blog
AUGUST 24, 2016
In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Develop a Customer Journey. But how can you get started? Start With Your Goals.
Adobe Experience Cloud Blog
MARCH 5, 2021
At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.
Adobe Experience Cloud Blog
MARCH 5, 2021
At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.
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