Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Better service for advertisers. Photo: Chris Wood. In-store and omnichannel.

Retail 119

Retail Shopper Market Shoppers Advertising 119

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Search Engine Land

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 95

Digital Marketing Advertising Advertisers Shopper Market 95

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. Our customer spends a lot of time researching on our site before making a decision.

Shoppers 116

Shoppers Retail Customer Journey Shopper Market 116

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.

Shoppers 139

Shoppers Retail Shopper Market Price 139

Hubspot Marketing

JULY 10, 2023

There's a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. But you also can’t afford to get generative AI adoption wrong.

Customer 99

Customer Transform User-Generated Retail 99

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Marketing is about understanding people. Katelyn Bourgoin , CEO, Customer Camp. BOX AD GOES HERE.

Shopper Market 116

Shopper Market Retail Shoppers B2C 116