Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Martech
SEPTEMBER 19, 2024
Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Better service for advertisers. Photo: Chris Wood. In-store and omnichannel.
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