Hubspot Marketing
JULY 10, 2023
There's a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. But you also can’t afford to get generative AI adoption wrong.
Martech
APRIL 20, 2023
If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customer journey? At The Home Depot, a supplier approached the retailer about retargeting customers on social media.
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Set Up
APRIL 16, 2024
Whether it’s a comedic or educational video, having an audio and visual element allows viewers to customize their experience. On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Are you working with a marketing agency that fits your needs?
Martech
OCTOBER 28, 2022
Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.
Search Engine Land
OCTOBER 28, 2022
Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.
Martech
JULY 13, 2021
She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services. Heck, even Playstore reviews could count :)”.
Econsultancy
MAY 11, 2022
In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively.
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