Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Dont assume that digital-first means digital-only.

Gen Z 107

Gen Z Transform Health Entertainment 107

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. But in today’s increasingly digital world, the way that consumers research and choose which products to buy is changing.

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. But in today’s increasingly digital world, the way that consumers research and choose which products to buy is changing.

Customer 80

Customer CMO Non-Profit Customer Journey 80