How Direct Mail Automation Can Ease Your GDPR Transition
Adobe Experience Cloud Blog
AUGUST 13, 2018
The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing.
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