Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. What does it tell you?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Contently B2C

SEPTEMBER 19, 2016

For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Influencer marketing. Players with big audiences, like PewDiePie, suddenly found themselves on the forefront of influencer marketing.

Real Estate 52

Real Estate Influencer Marketing New Technology Promotion 52

Scoop.it!

FEBRUARY 7, 2023

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. Because of this, we’ve learned to block corporate advertising out.

User-Generated 96

User-Generated Customer Journey Customer Affiliate Marketing 96

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Neil Patel

JANUARY 18, 2023

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

APRIL 5, 2024

HubSpot’s State of Marketing Report ) What This Shows What’s immediately apparent from these strategy-related B2B marketing stats is that B2B leaders have to think ahead. That includes planning for changes in an uncertain market and adapting to new technology like AI.

B2C 124

B2C SEO Transform Marketing 124

Marketing Insider Group

OCTOBER 25, 2021

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Unbounce

JUNE 6, 2023

Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. Could AI actually, seriously, build a whole marketing campaign on its own? Listen as we put robots to the test, and task our marketing team with building a campaign—using only AI.

Marketing 126

Marketing Marketers Entertainment Transform 126

Content Marketing Institute

NOVEMBER 1, 2018

Still, when considering new technologies, many content tech buyers are curious about what tools and technologies other content marketers use to build their programs. Tech a look under the content marketing hood. Influencer marketing. Marketing automation. Marketing resource management.

Content Marketing 111

Content Marketing CRM Analytics Marketing 111

Power Digital Marketing

FEBRUARY 18, 2019

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. Effectively reaching the next generation of consumers means better understanding their needs and strategizing how to modify your marketing to better reach them.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. How the Experts Define Content Marketing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Content Marketing Manager, Lattice Engines.

Content Marketing 166

Content Marketing Telemarketing Marketing Marketers 166

Duct Tape Marketing

AUGUST 31, 2017

Brands have learned that niche marketing is not a tactic reserved for bloggers; in B2B industries, embracing your market and individualizing your content can help grow a smaller but more ideal audience of buyers who crave consistency. Analyzing Content and Proving ROI. The Copywriter’s Future.

Copywriting 46

Copywriting Millennials Inbound Marketing B2C 46