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A Comprehensive Guide to B2B Advertising Strategies in 2024

Rock Content

What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. What are the benefits of market segmentation in B2B?

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Understanding Target Market vs Target Audience: What’s the Key Difference?

Rock Content

Another common example of terms that are often confused with each other is “target market” vs ‘target audience”. Both mean different things and have different applications in your marketing and advertising strategies. You can use market analytics tools to help you understand the digital landscape and narrow down your market.

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A guide to audience targeting for personalised advertising

Bannerflow

Without current data, you’re left to make assumptions about your customers using outdated market research. Advanced audience targeting allows marketers to be even more intentional about who sees their ads based on customer journey analytics and behavioural data. Now they offer segments as granular as recent life events.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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4 Ways to Use Market Intelligence for SMBs

Scoop.it!

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. You want to know how they are reaching their target audience, whether this be through paid advertising, social media, or SaaS marketing strategies. Look at their content marketing strategies as well.

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5 tips to extract true value from your data

Martech

We hear that phrase in countless vendor presentations, conferences and advertisements. Every acquisition Google makes adds to personal information gathered to serve their markets. It is data that powers their advertising supremacy. “Data is an asset.” And for some companies, data is, indeed, an asset.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. These insights help brands personalize content for marketing and advertising. What is AI automation?