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How to map your selling process to the way your B2B customers buy: A case study

Martech

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. Use Your Blog Writing Team to Craft Account-Based Marketing Messages.