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How to map your selling process to the way your B2B customers buy: A case study

Martech

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.

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Can an interactive calculator help you sell more?

Rock Content

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators. And one of these options is to create an interactive calculator.