illumin
MARCH 14, 2024
The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?
Businesses Grow
MAY 11, 2023
In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.
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Adobe Experience Cloud Blog
JUNE 11, 2021
Glenn Watson, Ego Pharmaceuticals. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time. Doorstep Market (nominated by Netsmartz LLC ). Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada.
Martech
AUGUST 22, 2023
Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.
Jeff Bullas
MARCH 14, 2023
The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app. What is the commission rate?
Adobe Experience Cloud Blog
JUNE 11, 2021
Glenn Watson, Ego Pharmaceuticals. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time. Doorstep Market (nominated by Netsmartz LLC ). Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada.
Search Engine Land
FEBRUARY 9, 2023
Here’s how Google’s own ads impact bids & pricing in AdWords auctions 2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.
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