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The modern search landscape: How and where to reach your target audience

Search Engine Land

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

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Why we care about mobile marketing: A guide for marketers

Martech

Messages can be promotional, service-based, or transactional. For example, a local hair stylist might send information to their customers about a new service they’re rolling out, appointment reminders, or a request for feedback based on a recent visit. Below, we summarize the most common mobile marketing approaches.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. Instagram can be a brilliant place to advertise and market to higher-earning demographics. billion monthly active users.

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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. When you collect leads, you can send customers retargeting emails with content, recommendations, and promotions tailored to their needs. The number is even higher among younger consumers.

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In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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How to Become a Great Marketer in 2019

Power Digital Marketing

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. Enhancements in technology also meant more tools for simplifying communication with consumers and reaching them with better advertisements.