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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. The impact of Chrome ditching third-party cookies is huge.

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Future-Proof Your Marketing Agency with the Fortification & Innovation Framework

Digital Marketer

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. That’s why we launched the AI-Powered Marketer Accelerator.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Chris Weaver.

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Complexity, Innovation, Veterinarians and the Surprising Costs of Innovation

Doug Garnett

Because it takes waaaaaay too much work getting the whole thing setup in the first place. Suppliers tend to get quite excited about new things they’ve done — impressed by how much the new technology outperforms the old technology. We also produced marketing materials for artists including documentaries.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

The market can and will shift at any time, and if you're not constantly scoping it out, you won't be aware of these changes until it's too late. At the heart of any business is its product or service, which is what makes this a good place to start. What online and offline advertising campaigns are they running?

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. Case Study 2: Samsung (Product-Based MultiChannel Marketing). When Samsung launched Galaxy Note 9 , it leveraged multichannel marketing liberally.