The CMO Survey

FEBRUARY 26, 2020

Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% of marketing budgets to 15.2% 7 – Firm Performance.

CMO 130

CMO Retail Price New Markets 130

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. PPC means advertisers will pay a fee whenever someone clicks on their ad. Domestic ads can be repurposed but not replicated for international markets.

eCommerce 73

eCommerce Advertising Advertisers Promotion 73

Bannerflow

APRIL 6, 2023

Deciding whether to halt or continue marketing efforts during an economic downturn Economic downturns often leave an indelible mark on the business world. advertising market. Marketers need to be mindful of customer sentiment and adjust their messaging accordingly.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 94

Price Marketing Marketers Analytics 94

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52