Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Neil Patel

FEBRUARY 19, 2021

Before we look at LinkedIn advertising ideas, let’s talk about why LinkedIn is where you want to spend your time—and money. Why Should You Advertise on LinkedIn? Another important factor to note is how popular LinkedIn is for paid social advertising. 10 Examples of the Top 10 LinkedIn Advertising Ideas.

Advertising 130

Advertising Advertisers Whitepaper Law 130

Martech

NOVEMBER 9, 2022

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Whitepaper 126

Whitepaper Information Technology Retail Marketing 126

Search Engine Land

APRIL 13, 2023

According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. The whitepaper. This information empowers advertisers to optimize their strategies across multiple channels.

Whitepaper 98

Whitepaper Retail User-Generated Advertising 98

Hubspot Marketing

MAY 9, 2023

Identify new channels for advertising [product] aside from [current platforms already in use]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 127

Whitepaper Transform Promotion Marketing 127

Search Engine Land

MAY 13, 2024

Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively. See terms.

Whitepaper 106

Whitepaper Thought Leadership User-Generated Key Performance Indicator 106

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Digital Marketing 91

Digital Marketing Advertising Advertisers Marketing 91

Search Engine Land

MARCH 16, 2023

Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi. The post The power of programmatic advertising appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Advertising 89

Advertising Advertisers Whitepaper Analytics 89

Search Engine Land

JULY 11, 2023

Are you ready to take your digital advertising campaigns to the next level? To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes.

Digital Marketing 84

Digital Marketing Advertising Advertisers Marketing 84

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. We wanted to interact digitally, perhaps via QR codes, with in-store advertising.

Transform 109

Transform Whitepaper Direct Mail Marketing 109

Adobe Experience Cloud Blog

AUGUST 22, 2018

There is no magic formula you can apply that leads to instant paid advertising success. Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

Advertising 107

Advertising Advertisers Whitepaper Thought Leadership 107

Rock Content

APRIL 17, 2024

studies and white papers). Paid online advertising can promote company websites in your audience’s search results. Strong, effective content can be presented in a variety of ways, including blog entries, social media posts, videos, white papers, infographics, and more. Write informational articles.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Search Engine Land

JUNE 22, 2023

Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone. Click here to view more Search Engine Land webinars.

Advertising 89

Advertising Advertisers Whitepaper Analytics 89

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Kargo and tobii produced a whitepaper investigating this precise topic.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As a bonus, UGC can be more cost-effective than traditional advertising. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

SmartBrief - Marketing

JULY 20, 2023

For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. Access our industry media kits for advertising opportunities. If your buyers’ buying habits have changed – and they probably have – it’s time for a content refresh. Last year, we updated it. Check out the SmartStudio media kit.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. The good news is these advertising platforms still can do some amazing things when used properly. It’s time for LinkedIn advertisers to stop thinking about account-based marketing and start thinking about contact-based marketing.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Search Engine Land

NOVEMBER 30, 2022

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land. Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN. Click here to view more Search Engine Land webinars.

Advertising 85

Advertising Advertisers Whitepaper Marketing 85

Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Natalie Bowman , Managing Director, Marketing and Advertising, Alaska Airlines. Once you find them, ads and messaging should still be to-the-point for a business audience.

Whitepaper 91

Whitepaper Digital Marketing Advertising Advertisers 91

Search Engine Land

FEBRUARY 7, 2024

More advertisers are exploring the potential of value-based bidding (VBB). If an advertiser has a stronger preference for B over A, then B is assigned a value of $10 and A is assigned a value of $3. If the advertiser equally prefers both C and D, but each has more business value than B, then both options can be assigned a value of $15.

Non-Profit 112

Non-Profit Whitepaper Advertising Advertisers 112

Adobe Experience Cloud Blog

MAY 12, 2011

We don’t think content marketing is replacing traditional advertising, but it sure is getting a bigger piece of the marketing pie than ever before. Is Content Marketing Traditional Advertising’s New Rival? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing.

Whitepaper 134

Whitepaper Advertising Advertisers Content Marketing 134

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Whitepaper 75

Whitepaper Manufacturing Customer Pharmaceutical 75

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing tactics such as content marketing, email marketing, and targeted advertising help us attract leads that are more likely to convert into customers.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Can you recall a piece of content you were working on that was either all text or all imagery?

Whitepaper 91

Whitepaper eBook Advertising Advertisers 91

Adobe Experience Cloud Blog

APRIL 15, 2015

Later Susan opens up her browser and navigates to her LinkedIn page where GE engages her with a series of personalized digital ads that invite her to download a whitepaper on advancements in radiology. We’re looking forward to hearing your stories of what this new integration means for your cross-channel efforts. Now go out and make friends!

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

Customer Journey 130

Customer Journey Customer Whitepaper Marketing 130

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. Social must be considered in producing any marketing asset — video, white paper, case study or event.

Whitepaper 78

Whitepaper Millennials Law CMO 78

Set Up

DECEMBER 13, 2022

education (podcasts, webinars), and lead generation (high-value gated assets – e.g., whitepapers, e-books, infographics). Relevant Content (thought leadership, white papers, etc) “The rapid ascent of TikTok has commanded a shift in advertising budgets for brands looking to stay relevant with younger audiences,” Hurley expressed.

Whitepaper 52

Whitepaper Thought Leadership Marketing Marketers 52

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Ani’s lead gen efforts focus primarily on Google Ads, Microsoft Advertising and Meta. The revenue return on leads from a whitepaper is pretty low,” Schiele told MarTech. There were more than 1.1

Social Media Marketing 105

Social Media Marketing B2C Whitepaper Marketing 105

Search Engine Land

APRIL 29, 2024

Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding. Dig deeper: How advertisers can capitalize on vertical video 5.

eBook 92

eBook Whitepaper Copywriting Education 92

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. It reflects an occurrence.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Businesses Grow

JANUARY 8, 2024

Advertising is less visible in a streaming media world and more expensive than ever. Advertising alongside creator content can jump-start the purchase funnel process, collapsing the awareness, interest, and consideration stages together. Influence is everything The marketing world is in a state of massive transition. Let that sink in.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

MAY 2, 2023

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info. Let’s dive in. reduction in CPC. Dig deeper.

Shoppers 83

Shoppers Whitepaper User-Generated Advertising 83

Hubspot Marketing

DECEMBER 14, 2023

Hence, it’s easy for search engines to read, trustworthy enough for them to recommend you, and a great way to grow your business without paying for advertising. Advertising There are lots of ways to advertise these days. Online advertising can be purchased on every social media platform and by domains.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Retargeting ads are advertisements served to your audience after they’ve visited your website. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Ultimately, Apple saved me time I’d usually spend looking up the length of my commute.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work. Social media platforms are a great place to target your ads.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98