Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. What platform do you advertise on? Four universal digital marketing pain points. But let’s face it.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups. Retail media is just kicking off.

Retail 52

Retail Transform Shoppers Gen Z 52

Hubspot Marketing

JULY 10, 2023

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1. Wave 1 Wave 2 Wave 3 Who?

Customer 81

Customer Transform User-Generated Retail 81