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Monday Social Media News Roundup: Week of October 23rd

Buffer Marketing

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. AI Chatbot Moderation Meta is striving to curb inappropriate responses from its new AI chatbots to ensure a safer user experience.

Gen Z 86
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Content Marketing-driven Lead Generation Ideas

Scoop.it!

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Consider hosting free webinars. Offer downloadable digital content.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. What is fintech marketing? Just how big is the market size of the fintech industry?

Transform 114
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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

The user base is steadily growing. Blogs allow customers to build trust and relationships with brands. Facebook Groups are underrated by marketers. These user-administrated public forums within Facebook allow like-minded people to discuss and share ideas. The more you comment, the more brand awareness you generate.

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Influencers and User-Generated Content: Making The Customer Journey Smarter

Scoop.it!

Today, brands are learning that direct interaction with consumers is essential to success. As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. This is when it’s time to start appealing to the sensibilities of your target audience.

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What Are the Different Types of Marketing?

Exposure Ninja

Print Print marketing refers to any marketing material that’s printed, including: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Being featured in a magazine or newspaper article. Of this total, 4.7