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Content Marketing-driven Lead Generation Ideas

Scoop.it!

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Affiliate marketing.

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2022 Predictions: Data strategy and privacy

Martech

2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. Instead, automation will be a must, and it will be driven by data analytics and AI.

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From pixels to profits: How to sell digital products online

Unbounce

Why it’s popular: Its appeal lies in its simplicity and the variety of features it offers, including quick setup, various payment options, and powerful tools like affiliate marketing and drip content functionality. Start an affiliate program Connect with a crew of affiliate marketers to spread the word about your digital product.

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Important Marketing Terms You Should Know

Exposure Ninja

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

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